One of our most popular niches is real estate website design. With the way the real estate market is going today, it is almost imperative that real estate agents have a personal website. Don't you want your clients to think about you and not just your company's name? Not only should this website allow your clients view your current listings or search the MLS, it should generate website leads that will turn into potential clients. Using your website to generate web site leads can be quite powerful if you know how to work those leads properly. Sofna also has an understanding that the housing market is not where it was two years ago and that is why we offer affordable website design.
The advantage that Sofna Solutions has over most real estate website design companies is that we have people who are in the real estate field working for us. This puts a superior perspective on all aspects of the design. They have experience testing and developing custom real estate websites for themselves, and they know what works and what doesn't. Generating a lead is only the first phase. You must know how to work an internet leads as well. Once again, this is where our experienced staff will come in handy. We will coach you on exactly how to handle an internet real estate lead generated from your site.
Real Estate Website Features Available
1. MLS search - We will integrate your current MLS IDX to the website so your clients will return time and time again to search for properties on your site.
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Real Estate Web Marketing - Marketing is key if you wish to generate new business from your website. Sofna Solutions will research your niche market and area and suggest the best keywords for you. We will also take note on any suggestions you may have. Being at the top of the search engines sure can generate a lot of new leads if implemented properly.
3. Lead Capture -
This is generally done two ways. You can either have your clients register for your site and have them login to search the MLS every time they visit your site and they will let you know when they are ready to use a realtor (hot lead) or you can ask them for a small amount of information before they search the MLS every time they come visit your site and not have them login each time (luke warm lead). These leads can be emailed directly to you, stored in a database, or both.
4. Database
- This does involve computer programming and is a little more advanced. You can have all information that is ever collected from any part of your website stored in a database for further review. This means the leads, logins, and searches are all saved for you to review at a later time.
5. Listings - You will have an easy to use backend on your website that will allow you to login and upload new listing details and pictures all by yourself.
6. Statistics
- There is a standard backend that we put in all of our websites that will allow you to see a variety of statistics including but not limited to what keyword got the visitor to your web page, where a visitor came from, how many times the visitor came to your page, and how many people visited your site. Please see web analytics for an in depth description.
7. Custom - If you have a unique idea or option that you would like placed on your new real estate website, we will make it happen. Just ask.
For an example of some of the real estate website designs we have done, please view our portfolio. If you are interested in having us develop your website, please review our general pricing or you can also get a real estate website design quote online.
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